How We Optimized CasinoOnlineRating for OAI Search Bot
By the editorial team at CasinoOnlineRating.com
In mid-2025, we set ourselves a clear goal: to make our website more visible and accessible not only to search engines like Bing but also to AI systems like ChatGPT and other tools powered by OAI Search Bot. Here’s what we did, why it matters, and what we learned.
What’s OAI Search Bot—and Why Should You Care?
OAI Search Bot is a web-crawling system developed by OpenAI. It powers AI assistants like ChatGPT when the “Browse with Bing” feature is enabled. This means the bot scans websites and pulls answers directly from them when users ask questions like:
- “What is the best online casino in the UK?”
- “Which casinos offer fast payouts?”
To be selected as a source, your site needs to:
- Be easy to understand for language models (clear headings, concise answers)
- Include structured content like FAQs, tables, lists
- Use proper meta tags and Schema.org markup
Our Process: How We Optimized 6 Core Pages
We focused on six of our most strategic pages. Each one targets a highly searched intent among UK users and was rebuilt to serve clear, factual, and AI-friendly content.
1. Best UK Online Casinos
We rewrote this page to answer the most common question: “Which online casinos in the UK are actually worth trying?”
What we changed:
- Placed a concise summary answer right at the top
- Added a comparison table showing min deposit, bonus, and license status
- Structured the page using H2s like “How We Rank UK Casinos” and “Top Picks for July 2025”
- Included an FAQ section using Schema.org markup
2. Best Payout Online Casino
Users want fast, reliable payouts. We made that the core of this page.
Key improvements:
- Clear table comparing payout times and RTPs
- Short explanations of how RTP and payout speed differ
- Schema FAQ addressing: “What is the fastest paying UK casino?”
- Optimized title and description for Bing snippet capture
3. Best Live Casino UK
Live dealer casinos are about realism and trust. We shaped the page to reflect that.
Updates included:
- Focused text blocks on advantages of live dealer games
- Comparison table of providers (Evolution vs. Pragmatic Live, etc.)
- FAQs around licensing, minimum bets, and mobile play
- Organized headings tailored to ChatGPT-style queries
4. Best Real Money Casinos
This page is about real money play—no demos or gimmicks.
We improved it by:
- Highlighting licensed and trusted UK casinos
- Clarifying differences between free play and real money
- Adding bullet lists, user benefits, and security points
- Creating sections like “Why These Casinos Are Legit”
5. Minimum Deposit Casinos
Budget-conscious players often search for low-deposit options.
Our changes:
- Created lists for £1, £5, and £10 minimum deposit casinos
- Added filters and clear bonus conditions
- Explained how small deposits still qualify for promos
- FAQs tailored for voice search (“Can I get a bonus with £1?”)
6. New Online Casinos
New brands are popular, but users need reassurance.
What we added:
- A dynamic list of newly launched UKGC-licensed casinos
- Table format: Name → Year → Bonus → Features
- Schema FAQ: “Are new casinos legit?”, “How often do new UK sites launch?”
- Headings optimized for quick parsing by bots
Sitewide Enhancements for AI Visibility
We didn’t stop at just page content. Here’s what we applied across the site:
| Element | What We Did |
| FAQ Blocks | 3–6 per page, using Schema.org FAQPage markup |
| Tables & Lists | Visual data is easier for AI to extract and users to digest |
| Headings (H2, H3) | Every question has its own heading to match ChatGPT-style prompts |
| Metadata & Descriptions | Custom titles and meta-descriptions tailored for Bing and voice search |
| First-Paragraph Answers | AI-ready summaries right after the main heading |
| Internal Linking | Contextual links across similar categories to help bots build topic clusters |
Early Results (First 2 Weeks)
- We started seeing page previews in Bing for branded and non-branded queries
- Some answers from ChatGPT included paraphrased versions of our content
- Pages began ranking higher for high-intent queries like “real money UK casino”
Final Thoughts from the Editorial Team
Adapting to AI-powered search isn’t just a nice-to-have anymore—it’s essential.
By restructuring our pages with clear, direct, and structured content, we made it easier for OAI Search Bot and language models like ChatGPT to understand and quote us. This strategy is already showing positive signs and will continue to shape how we build and publish content.
If you’re running a content-based site and want visibility in the AI search era, we highly recommend focusing on:
- Short, factual answers
- Tables and bullet points
- Question-based headings and FAQs
Want help building AI-optimized content? Get in touch—we’re happy to share more.